Operations readiness
A pre-launch checklist for products, orders, and operations
Validate product data, stock, orders, and support from a buyer's perspective before sending traffic to a new store.
Buyers never see the admin navigation. They care whether the product looks credible, payment works, and delivery makes sense. Run the launch check as if you were the buyer.
Product page
Check the main image, variants, price, stock, delivery coverage, returns policy, and contact method. The title should identify the product. It should not be a container for unrelated keyword phrases. Image dimensions and written specifications need to agree.
Follow an order through the system
Place a test order for a real product. Check stock movement, notices, payment state, fulfillment information, and refund access. If operations and support are separate roles, make sure each team can complete its own part of the work.
Keep a short weekly list
Put out-of-stock events, payment failures, address problems, refunds, and recurring support questions in one list. Fix the problems that keep returning before adding another campaign or feature.